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2012'SEC AdSplit: Separating smartphone advertising from applications

References:

Shekhar, Shashi, Michael Dietz, and Dan S. Wallach. “Adsplit: Separating smartphone advertising from applications.” In Presented as part of the 21st {USENIX} Security Symposium ({USENIX} Security 12), pp. 553-567. 2012.

If you could revise
the fundmental principles of
computer system design
to improve security...

... what would you change?